FBA are proud to announce a partnership with the Australian Made Campaign which seeks to assist and support Australian growers and manufacturers by raising awareness about the importance of purchasing locally and supporting Australian produce. With up to 70% of Australian businesses being classified as family businesses both organisations share clear common goals of wanting the sector to achieve success.
Australian Made Campaign CEO, Ian Harrison, said “the more we collaborate to help support Aussie growers and manufacturers, the better their chances of succeeding will be – the Australian Made Campaign is very much a collective effort, so the more businesses involved, the stronger the impact,” Mr Harrison said.
Family Business Australia CEO, Robin Buckham, said she was proud to be working with the Australian Made Campaign to help grow stronger and healthier family businesses.
“Our organisations both work with a wide variety of Australian industries, and there are clear synergies we intend to expand on and develop,” Ms Buckham said.
A year-long Roy Morgan survey of nearly 16,000 consumers over the age of 14 found that 88 per cent of Australians were more likely to buy food labelled ‘Made in Australia’, an increase of three percentage points in the past two years.
Leveraging heritage and country-of-origin branding can provide Australian businesses with powerful competitive advantages and both organisations provide businesses with marketing tools to help them capitalise on those assets.
We encourage you to find out more about the ‘A family owned Australian business’ emblem and the ‘Australian Made’ logo, click on the icons below.