Company: The McGinn Partnership
Position: Principal
Address: G04 1565 Malvern Road
Suburb: GLEN IRIS, 3146
State: VIC
Specialties: Scaling up the Family Business, Supporting and coaching the Family Business to achieve its goals, Teaching and Tuning the Family Business for optimum sales performance
Areas of expertise: Coaching and supporting Family, Family Shared Values and Future Ambition
Tony founded his media and entertainment business at age 22. Over 33 years of his leadership, the organisation grew to operate three businesses with 150 staff covering six offices across Australia, Europe and Asia. After selling the Business in 2016, Tony took his first sabbatical and reflected on what his companies were best at – the most robust competency that drove their success – and that was the system of acquiring, retaining and growing ideal customers in highly competitive marketplaces.
In 2017, Tony launched The McGinn Partnership to work closely with Family Businesses and SMEs to assist them in defining their future ambition and then supporting them in transforming their people-performance to achieve the desired ambition.
The purpose of every business is to find customers! Customers are the cheapest and most accessible provision of working capital to resource the Family Business’ growth.
Successful B2B and B2C organisations build their strategy around the right customers. Broader ‘Strategic Planning’ is critical, but only after choosing and calibrating your longer-term sales plan potential, gaining ‘Ambition Alignment’ from all stakeholders, and agreeing on the ‘Cadence Runways’ and inputs required to achieve it.
Choosing your future and calibrating it is a bold and revealing process when you park legacy and habitual thinking. The empowerment of ‘what if?’
The McGinn Partnership’s services start with calibrating your Business’s future and the path to get there and flow through to transforming the sales and business development team performances required to get the Business onto that required growth trajectory and keep it on track. We partner with you and your team to ensure consistent performance so your Family Business’ ambition is delivered.
We have many successful and happy businesses with products and services across different industries and sectors, whom you can talk to about working with The McGinn Partnership and the value we have created with them.
